K-Y: TWO by K-Y App

We skipped the triple entendres and sexy nurse / pool boy references, to create something that couples might actually want. TWO is a couples' creative platform that lets them ignite their unique chemistry and flirt their way to their hottest dates.

The app lets each partner suggest date ideas throughout the day in a blind survey format, then discover their matches. The result is a seemingly endless list of sexy combinations to try. Released in time for Valentine's Day, the app quickly entered the top-20 downloads in the iTunes lifestyle category, with over 100,000 downloads.

Role: Creative direction and concepting
Client: Johnson & Johnson
Agency: LBi