Nike Running: Keeping up with the Gouchers

No do-or-die metaphors. No wacky spokesrunners. Just a week in the life of your friendly neighborhood kickass distance runners. This mini-documentary gives runners unprecedented access into the Olympic journey of married Nike athletes Adam and Kara Goucher. From tempo runs and plyometric drills with coach Alberto Salazar, to the Gouchers' anti-gravity treadmill and bedroom pressurized to 10,000 feet, it's a surprisingly intimate look at the world-class running life. The site feature evolved into a Goucher Blog that tracked the couple's quest for medals at the Beijing Olympics.
Role: Creative direction and copywriting
Client: Nike
Agency: R/GA