Mike Spiegel
150 Clermont Ave., Apt. 5I
Brooklyn, NY 11205

download a PDF of resume

917-863-8799
email:
portfolio: www.mikespiegel.com
LinkedIn
LBi / MRY
Group Creative Director 7/12 - present
Leading creative teams on integrated campaigns and pitches for multiple accounts, including Sony Mobile, K-Y, Skype, and Jägermeister.
Huge
Creative Director 11/10 - 6/12
Helped introduce advertising capabilities to a world-class design agency. Led winning pitches and campaigns for Pepsi, Hasbro, Bank of America, Verisign and Cap'n Crunch.
Freelance Creative Director
10/08 - 11/10
Creating integrated campaigns and branded entertainment.
Brands: Puma, Pepsi, KFC, GE, Unilever, Continental Airlines, Stoli, UPS, NY Knicks, National Gallery of Art.
Agencies: Ogilvy, BBDO, Huge, LBi, Syrup, Euro RSCG, Code and Theory.
Campfire
Creative Director 9/07 - 10/08
Created multi-layer branded entertainment campaigns and Web phenomena. Our campaign for Verizon FiOS, My Home 2.0, combined an original technology makeover TV show, live events, and a series of bizarro how-to Web videos. I led a creative team and wrote and co-directed DIYs by the show's "techno-guru" hosts, including a Twittering Teddy Bear and Ryan Howard's Hack-a-Bat. The campaign generated over 300 blog articles and outperformed all sales targets.
R/GA
Creative Director, ACD and Senior Copywriter 8/03 - 9/07
Directed a team of copywriters across seven Nike websites, and created interactive campaigns for NikeWomen, NikeRunning, NikePlus, and NikeFootball. I helped redefine the NikeWomen brand for a younger audience, with such Web breakthroughs as the Nike Rockstar Workout featuring Rihanna (the first interactive music video), and the Nike Field Reporter campaign. Other branded entertainment and interactive clients: Verizon, Purina, Bank of America.
Grey
Copywriter 2002 - 2003
Developed TV spots for Showtime and interactive campaigns for Cheap Tickets. Results: record levels of site traffic, bookings and transactions.
Digital Pulp, New York
Senior Copywriter 1998 - 2001
Clients: DoubleClick, techies.com, Adidas, 1800flowers.com, Citibank.
Duncan/Channon, San Rafael, CA
Copywriter 1994 - 1997
Clients: Electronic Arts, Wells Fargo, PG&E, Discovery Channel.
Awards
5 One Show (3 Golds, 1 Silver, 1 Bronze)
2 Clios
3 Cannes Lions (2 Gold, 1 Bronze)
3 Webbys
1 International Andys
3 ADDYs
1 Horizon Interactive
1 New York Festival
1 Creativity Awards
1 Adweek Buzz Award
3 MIXX Awards

(Complete list available)

Education:
University of California, Berkeley, B.A. Mass Communications
Languages: Spanish