Verizon: Bring the Fast

Max Harbinger is just your typical high school sophomore, on a mission to be the fastest human on the face of the earth. He's studied all the greats (Carl Lewis, Albert Einsten, Cher), plus his parents said it's o.k. This is his story.

This Verizon campaign included a film shoot on location in Keller, Texas-the first town to get wired with FiOS, Verizon's superfast fiber-optic connection. We cast hundreds of locals as extras, from the guidance counselor to the cop, to the crowd under the Friday night lights. Weeks later, they would see themselves onscreen at the Texas premiere, and many went on to sign up for FiOS.

Role: Concepting and Scriptwriting
Client: Verizon
Agency: R/GA

Case Study from Director Ken Hamm