Verizon: My Home 2.0

To showcase FiOS, Verizon's superfast fiber-optic connection, we re-appropriated paid programming to launch an original technology makeover show, "My Home 2.0." The show featured three techno-guru hosts, neighborhood block parties with the live reveal, and a series of charmingly bizarre how-to videos for the Web.

I led a team of creatives on the site work, and wrote and co-directed DIYs starring the techno-gurus. The blog-friendly videos included a Twittering Teddy Bear, a Mechanical PB&J Maker, and the Hack-a-Bat with Phillies slugger Ryan Howard. The campaign attracted hundreds of blog mentions and dramatically boosted awareness and sales of FiOS in its regional rollout.

Role: Creative direction (web), scriptwriting and direction (videos)
Client: Verizon
Agency: Campfire
Awards:
  • Adweek Buzz Award Winner, Integrated Campaign
  • MIXX Awards, Silver (Product Launch)
  • MIXX Awards, Bronze (Social Marketing)
  • MIXX Awards, Bronze (Cross-Platform Integration)

Links
Adweek: Social Media: Building on Tradition
Case Study: Bringing Social Media to the 'Burbs